Outletity Metzingen – the City of Fashion


Welcome to the City of Fashion – Outletcity Metzingen







Metzingen, 30 km south of Stuttgart and about two hours from Zurich, Frankfurt and Munich, is a real City of Fashion and a stylish shopping destination, perfect for a day trip. In Europe’s largest outlet* – Outletcity Metzingen – there is a lot to discover. Whether it is fashion, accessories, beauty, lifestyle articles or home & living products, you’ll find a diverse selection of everything your heart desires. And to round off this selection, Outletcity Metzingen offers discounts of up to 70 %** off! With so much to do and over 150 premium and luxury brands such as Adidas, Closed, Fendi, Kjus, L’Occitane, MCM, Missoni, Nike, Sandro, Under Amour and a variety of restaurants it is no trouble spending a day or more in Metzingen.


5 Insider Tips on Outletcity Metzingen

1. Birthplace of Hugo Boss

Hugo Ferdinand Boss opened the first Hugo Boss clothing factory in his hometown of Metzingen back in 1924. From here, the men’s tailor developed into a global fashion company which still has its headquarter in Metzingen. Under the management of Boss’ grandchildren, Uwe and Jochen Holy, Hugo Boss opened its first factory outlet in 1972. Today you can find the world’s largest BOSS outlet in Outletcity Metzingen with over 5,000 square meters of retail space.

2. City in the City

Outletcity is located in the historic center of Metzingen, nestled between half-timbered houses. The design of the stores pays tribute to the past in which Metzingen was a centre of the textile industry. Metzingen is therefore more than shopping, it is also a visit to a typical historic German town.

3. Choose the Best Days

If you want to enjoy the local shopping offer extensively and at your leisure, the best time to come to Metzingen is between Monday and Thursday. At this time, the visitor frequency is lower so you can enjoy a more personal shopping experience. Days with extended opening hours, sometimes even until 12 pm, are also suitable for an all-day excursion.

4. Visit the Welcome Center

For all the latest information on openings, offers and additional services visit the Outletcity Welcome Center on Hugo-Boss-Platz.

5. Explore the Surroundings

Outletcity Metzingen is located in the Swabian Alb biosphere region. Only a few minutes away from Metzingen you can hike on premium hiking trails or relax in wonderful thermal baths. More information at: outletcity.com/experience


*By sales area or size – Market report “Outlet Centres in Europe”, p. 29 (March 2022) produced by ecostra GmbH, www.ecostra.de/studien_und_marktberichte/outlet-centres-europe_2022-03.pdf ** In comparison to the Manufacturer’s Recommended Retail Price, where applicable.















Outletcity Metzingen
Welcome Center
Hugo-Boss-Platz 2
72555 Metzingen